Welcome to Peridot's Blog!

Session One of the Marketing Accountability Workshop has begun. As we roll out of week two into week three, we are beginning to see productivity mixed with intention. As one of our students mentioned yesterday, "this is also a mastermind workshop!"

I hear from so many clients and business owners that they just don't have the time to market their business. Until, of course, it is too late. A project ends, and they don't have another one lined up. You don't want to run your business in feast or famine mode!

A huge congratulations to the restaurants of Oakland for helping make Oakland the top five place to go in the New York Times!

A client recently asked me a question on Facebook about a trade show there are attending. I really enjoyed engaging with them in this way! Here is the conversation:

I've recently returned from Braveheart Women's Rise 2011, an incredibly powerful event with Ellie Drake and over 500 women. Here is a photograph of Lee Richter and myself (in green, naturally!) at the awards dinner:

Dear City of Oakland,

#oo #occupyoakland #ows Hashtag it how you want it, the world is watching. What's next, Oakland?

I believe it was Mark Twain who said, 

Let's face it - blogging is hard work. We must set aside the time, come up with a compelling topic, research the topic, and create our content - in other words, write! Other important things to do when blogging include find related images to your article, considering important keywords to include so your ideal client can find your article, and lastly, promoting the blog with various marketing tools and on social media sites.